Kanye West's, Blocking Ye From Selling T-Shirts

That "White Lives Matter" Phrase Is Trademarked By Two Black Men

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Kanye West promoting the message during the launch of his Yeezy line reached out to him never before, RadarOnline.com has learned.

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Ramses Jaa and Quinton Ward both hosted Civic Cypher, an Arizona-based radio show focused on racial justice.

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And they officially acquired the rights to the phrase on October 28

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And they officially acquired the rights to the phrase on October 28

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Both were trademark gifted in September from an anonymous showrunner on their show

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Who had acquired the ownership so that it does not fall into the wrong hands.

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West infamously wore a long sleeve with the message

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It's sad but it wasn't something unexpected because I know Kanye has been headed in this direction for a while

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